July 2014
Beginner to intermediate
456 pages
11h 26m
Japanese
Content preview from 戦略的データサイエンス入門 ―ビジネスに活かすコンセプトとテクニック
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17
17
1.10 再びデータマイニングとデータサイエンスについて
たものです。しかしいくつかの事例を除いて、データマイニングの技法の効果については、
詳細には解説しません。技術的な詳細については最小限にとどめ、どのような技法であり、
どのように基本原則に基づいているか理解することを目的とします。
1.10
再びデータマイニングとデータサイエンスについて
この本では、巨大なデータからビジネスに役に立つパターンやモデルを抽出することを扱
います［
Fayyad, U., Piatetsky-shapiro, G., & Smyth, P. 1996
］。そしてデータマイニングの
根底に存在するデータサイエンスの原則についても解説していきます。例えば顧客の（他社
サービスへの）乗り換えを予測する事例では、過去に乗り換えた顧客のデータを使って、顧
客のパターン（例えば顧客の行動パターンなど）を抽出します。そうしたパターンを見つけ
ることができれば、将来的に乗り換える見込みが高い顧客を予測したり、より良いサービス
を企画することに役に立ちます。
データサイエンスの基本コンセプトはデータ分析の領域の多くに登場します。この本を通
じてそれらコンセプトを説明しますが、ここではそれに先立ちその概要に触れておくことに
しましょう。それぞれのコンセプトの詳細については後の章で説明していきます。
基本コンセプト：ビジネス問題を解決するためにデータから有用な知識を抽出する行為
は、理論的かつ明確に段階分けされたプロセスに従うことで、体系的に処理することができ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.