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Fixing Bad UX Designs by Lisandra Maioli

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Average ticket/Average order value

There is no turning of the page: the higher the average ticket, the better. The average order value (AOV) is the average value of our unique sales, the average value of the carts processed.

What direct relationship can there be between a UX decision and the average ticket? The company must determine an average ticket according to its volume of traffic to guarantee the viability of the business. And in this case, it is not about increasing the conversion rate, but rather that the conversions return more value; the users should be buying more products and the most expensive ones. This metric is used to track the performance of promotions and other value changes, such as offering a bundle of a product or service. ...

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