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Fixing Bad UX Designs
book

Fixing Bad UX Designs

by Lisandra Maioli
February 2018
Intermediate to advanced
348 pages
9h 48m
English
Packt Publishing
Content preview from Fixing Bad UX Designs

Average session time/Session duration

This is the average time of the session. That is, the average time users spend on our website.

For a site where the content is massive and dynamic, this metric is fundamental. For an e-commerce, the average session time can help to understand the decision process of a purchase by the users, the ease of use and understanding of our site. Very high session times with very low conversion rates may indicate that the purchase process is a hindrance to usability. If, in addition, we check very high departure rates on our cart page, we can start thinking about reviewing the experience of using our checkout process.

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Publisher Resources

ISBN: 9781787120556