February 2018
Intermediate to advanced
348 pages
9h 48m
English
Sites that have clear goals, such as making the user sign up, make an appointment, or sell, should make it explicit to users. If the function of the site is, for example, to sell air tickets, highlight this function and if possible eliminate or give less emphasis to secondary functions. On Virgin America's website, for example, the main functions is to search for flights.