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Fixing Bad UX Designs
book

Fixing Bad UX Designs

by Lisandra Maioli
February 2018
Intermediate to advanced
348 pages
9h 48m
English
Packt Publishing
Content preview from Fixing Bad UX Designs

Summary

In this chapter, we had a chance to go deeper into UX metrics, KPIs, and ROI. By understanding what you are measuring in order to validate the changes you made to fix UX issues, you can demonstrate to the stakeholders the value of investing in UX. Besides deciding which metrics and KPIs really matter for your project, we also saw different methodologies for qualitative and quantitative approaches.

All these methodologies and analyses should end in a clear and well-structured report that will help the stakeholder understand the results of the projects and the need for making decisions or taking different directions. At this point, you might need to decide if the product, service, website, or app needs more improvement and ideation. ...

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Publisher Resources

ISBN: 9781787120556