February 2018
Intermediate to advanced
348 pages
9h 48m
English
Content preview from Fixing Bad UX Designs
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NPS (Net Promoter Score)
The Net Promoter Score, or NPS, is a methodology created by Fred Reichheld in the USA, with the objective of measuring the satisfaction and loyalty of consumers of any type of company. Its wide use is due to the simplicity, flexibility, and reliability of the methodology. Bad NPS ratings in most cases are related to bad UX and bugs.
The NPS, as it is commonly called, was presented in an article in the Harvard Business Review in 2003 (Harvard University Review - USA). After the article was published, the author published two issues of the book The Definitive Question, which today is considered indispensable material for managers of methodology.
Companies of all sizes and corporations around the world that reference ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.