February 2018
Intermediate to advanced
348 pages
9h 48m
English
Content preview from Fixing Bad UX Designs
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Clicks/Click Through Rate (CTR)
The CTR is fundamental, especially in the design of online graphic advertising. The Clicks ratio measures the percentage of users who click on an ad or banner with respect to the total number of users who view it: