Fixing a bad design can have an incredibly positive impact on businesses, as reported by Jim Ross, Senior User Experience Architect at D3 Infragistics Services on the study The Business Value of User Experience; it doesn't matter whether the users are employees or customers, a good user experience can help companies not only increase revenue and save money, but also, a bad user experience can seriously impact satisfaction, costs, and sales.
The software development agency On3 agrees with this fact when it points out that companies were able to increase their revenue by 37% thanks to their highly positive user experience:
The business value of user experience study by On3
According to an article by Steve Olenski, ...
