Fixing Bad UX Designs

Tips for good microcopy

To improve the UX from a copy perspective, follow these quick tips:

• Communicate benefits, not features:

If you explain to people why you are asking them to do something, it is much more likely that they will do it. It's a little text trick you can do to immediately sound smarter. In writing, there are always two elements: functionalities and benefits. The first is about what a product does. The second is about what it allows you to do.

• Speak the language of your users:

People respond well to words, phrases, and tones of voice depending on their own personality, not why you chose the right word. That's where people are useful. They help you communicate with users in a natural and logical way for them, and this results ...