February 2018
Intermediate to advanced
348 pages
9h 48m
English
Once the content is properly audited, it's time to analyze the results to be able to make recommendations for the new content strategy that should be adopted. It's time to think a bit more about the goals that each piece of content (or content group) is trying to achieve—both the business goals and the goals of the user. And it is precisely here that the intersection with the world of UX begins.
Common questions that this method tries to answer: