In this chapter, you were introduced to the importance of UX for the success of services and products. You were also shown why UX matters for your product or service, what the ROI, metrics, and KPI's of UX are, and what the importance of getting stakeholders involved is.
Once it is clear to the company and stakeholders as to the importance of applying UX to the services and/or products offered by the company and how it can impact business in and of itself, it is time to further understand what the needs of the stakeholders and users are.
This next phase of the project will help you to better define the MVP of the project, and focus on what really matters to the user and understand how to fix bad UX designs.
In the next few chapters, ...