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Fixing Bad UX Designs by Lisandra Maioli

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New visitors versus recurring

The experience of using as a new visitor should not be the same as that of a recurring visitor. Right now it is the workhorse of many websites: the customization of the offer. For the returning user, we already know many more things than the new user: we know what they expect from us and what they like. This useful metric of Google Analytics will help us to measure, in addition, the level of loyalty that we are achieving with the design, the usability and the experience of using our website.

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