February 2018
Intermediate to advanced
348 pages
9h 48m
English
Content preview from Fixing Bad UX Designs
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New visitors versus recurring
The experience of using as a new visitor should not be the same as that of a recurring visitor. Right now it is the workhorse of many websites: the customization of the offer. For the returning user, we already know many more things than the new user: we know what they expect from us and what they like. This useful metric of Google Analytics will help us to measure, in addition, the level of loyalty that we are achieving with the design, the usability and the experience of using our website.