Chapter 1, Understanding UX and Its Importance, introduces you to the importance of UX for the success of services and products. You also understood why UX matters for your product or service, what ROI, Metrics, and KPIs of UX are, and what is the importance of getting stakeholders involved. Once it is clear to the company and stakeholders the importance of applying UX to the services and/or products offered by the company and how it can impact business in itself, it is time to further understand what the needs of stakeholders and users are. This next phase of the project will help you define the MVP of the project better and focus on what really matters to the user and understand how to fix bad UX designs.
What this book covers
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