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Fixing Bad UX Designs by Lisandra Maioli

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Conversion rate (CR)

Conversion rate is one of the best known and most important metrics. However, it is a dangerous piece of information because it is the first one that the sales team will look to, but it is not always the main indicator of the operation of a website (either e-commerce or a lead generation landing page). This can be explained in several ways (as this article in Smart Insights does: http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-to-focus-on/), but we should consider the fact that not all conversions have the same value and a high conversion rate may not mean high performance of a website, for example.

That said, the conversion rate is the metric that, in general, ...

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