Waiting too long for a page to load is not something well-accepted by users: according to a study by the University of Massachusetts, streaming video services such as YouTube and Netflix, for example, can get or lose users in seconds. We found that people are patient within two seconds, said an NPR News science teacher at the University Ramesh Sitaraman.
There are also other studies that demonstrate how risky the loading page time is for conversion:
- Amazon found that every 100 milliseconds a user has to wait represents a 1% decline in sales. Also, a page load slowdown of just one second could cost them $1.6 billion in sales each year.
- According to a survey by Kissmetrics, 40% of users abandon a website that takes ...