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Fixing Bad UX Designs by Lisandra Maioli

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Screening and recruiting

Once you decide on your user research methodologies, you will want to define the users who will participate in the research, especially for the qualitative studies. It is crucial to recruit the right users to guarantee the quality of the results. For recruiting, it is important to understand who your target audience is, where they live, where they work, if they study or not, and so on. You probably have lots of information from the stakeholder interviews that will help you to define the users who you will recruit. Departments such as marketing, customer support, and sales might help you to find that information. Also think about recruiting users with different profiles and levels of engagement with your product or ...

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