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Fixing Bad UX Designs by Lisandra Maioli

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Crossing qualitative with quantitative

The numbers are just data; you are the one who will carefully investigate and interpret what they meanbut there are no easy conclusions. Any single piece of data, be it either qualitative or quantitative, will clarify or nourish you with enough information to make decisions. You can follow the formula K.Y.U., which is basically:

This is about knowing the user better, revealing certain behaviors that help identify the need for new functionalities for the product, or identifying patterns that contribute to the evolution of your products. A case that exemplifies this study well is Netflix, which identified, ...

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