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Fixing Bad UX Designs by Lisandra Maioli

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Using good call-to-action

Another crucial UX element for conversion is call-to-action (CTA). In addition to appropriate sizes and colors, choose the text carefully as action verbs get more results. You can find in an article by Wishpond a great list of 25 good words to use for your CTA. Design your call-to-action to be personal and communicate value and convey urgency. When it comes to the standard e-commerce funnel, three of the four steps (landing, product, checkout) should have only one primary action. 

Make it clear, unambiguous, and use white spaces to make it noticeable. Users should feel confused at no point, during any action, about what steps to take next or the best path to take. Make certain that users know/understand exactly what ...

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