Fixing Bad UX Designs

Copy and microcopy for UX

A few years ago, we talked a lot about the fact that users do not read. But let's face it, this was at a time when most digital interfaces (mostly sites) used large blocks of text to communicate messages to users, perhaps an inheritance of magazines, booklets, or instruction manuals, when it was assumed that the user was willing to read texts in depth.

Years later came mobiles, a paradigm shift that has affected not only how systems are designed, but also how users behave when interacting with them:

• From a system point of view: Mobiles have extremely small interfaces with limited text space and a much shorter, brief, small-dose interaction
• From the user's point of view: Mobiles have much more fragmented use of technology ...