February 2018
Intermediate to advanced
348 pages
9h 48m
English
Content preview from Fixing Bad UX Designs
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Measuring UX
In Chapter 1, Understanding UX and its Importance, we mentioned the importance of UX and the Return of Investment (ROI) of UX. In order to demonstrate it, as we mentioned before, you will need to define metrics and KPIs (Key Performance Indicators) with the stakeholders, in the beginning of the project. The measurements, or KPIs, will show the success of the UX fixes and can be derived from a variety of sources, such as user research (usability testing, surveys, structured interviews, heuristic evaluations, card sorting, heat maps, A/B tests, and so on) and/or analytics, task success rate, time on task, page views, clicks or taps, and so on.
When linked to use, or rather the user experience, KPIs should be defined in a comprehensive ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.