February 2018
Intermediate to advanced
348 pages
9h 48m
English
Content preview from Fixing Bad UX Designs
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Bad UX is bad for your business
A badly designed experience can not only be frustrating to the user, but can also highly impact a business, especially when we talk about online businesses. To give you an idea and statistical evidence to demonstrate this statement to your clients or boss, a report by the Baymard Insititute shows that a better design and checkout flow experience could have improved about 35% of ecommerce conversion, in other words, by fixing small UX issues, companies could saved billions of dollars.
It is interesting to closely analyze the study by Baymard (2016) and note that most of the reasons for the abandonment of a business are related somehow to the whole user/client experience:
From a study by Baymard.com (Last updated: ...