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Fixing Bad UX Designs by Lisandra Maioli

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Choosing the appropriate typography

Typography is the soul of graphic work, be it in a physical or virtual environment. It has a lot of importance in the weight of the information and in the way that the users will perceive the content that it is meant to transmit. According to Oliver Reichenstein, web design is 95% typography. An ill-chosen type can ruin all the previous work of visual strategy design.

The first point is to know that typography for the web is different from that chosen for paper. The medium, the time, and the way of interaction are different, so the types have to be carefully chosen so that the user has the best experience with the site, be it through the phone, tablet, or desktop. That being said, it is worth remembering ...

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