Fixing Bad UX Designs

Strategic recommendations

The strategic recommendations are the summary of the opera. It usually takes the form of a deck or presentation, where the strategist analyzes the current state of content, identifies problems, makes recommendations for improvements, prioritizes those recommendations, and plans how these recommendations can be implemented in terms of people and processes.

The following are some common sections of this document:

• Current content state
• People
• Failures/gaps in content
• Competitor analysis
• Future status of content
• Strategic recommendations
• Content versus channels
• Content versus formats
• Governance
• Voice tone
• Workflow
• SEO
• Editorial calendar

This document is usually the most important definition of the content strategy, ...