Fixing Bad UX Designs

Step 4—List relevant characteristics and objectives

Identifying objectives and expressing them succinctly is one of the most critical tasks in modeling a persona, as these goals will guide design. Each objective must be inferred from the behavioral variables identified and expressed as a simple sentence.

User objectives serve as a lens through which designers must consider the functions of a product. The function and behavior of the product must meet objectives through tasks, a small number of absolutely necessary tasks. Remember, chores are only a means to an end; goals are this end.

For each pattern that you identified in the previous step, synthesize the details from the information you have from the searches, describing:

• Main tasks ...