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Fixing Bad UX Designs by Lisandra Maioli

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Doing A/B tests

A good way to test different options for design solutions is through A/B tests, which is a design test method through which random elements with two variants, A and B, are compared, where these are the control and the treatment of a controlled experiment, with the aim of improving the percentage of approval. The A/B test is used to identify changes in web pages that can cause positive or negative changes in the users' interests. As the name says, two versions are compared, which are identical except for one variant that can impact user behavior. Version A may be the version currently used (control), while Version B is the version that has been modified (treatment). Significant improvements can be seen through testing elements ...

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