February 2018
Intermediate to advanced
348 pages
9h 48m
English
An experience map is a visual representation that illustrates a flow of a user within a product or service—your goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations—that is, a general experience throughout your interaction with a product. Usually, it is a linear timeline and it shows points of contact between the user and the product.
User journeys and user flows are more about a series of steps that the users take in order to interact with a product. They demonstrate behavior, functionality, and key tasks that a user can perform. By examining and understanding the flow of various tasks a user can perform, you can get an opinion about the type of content and functionality of a user interface and the type ...