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Fixing Bad UX Designs by Lisandra Maioli

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Conversion

Conversion is the most used metric and the one that worries companies the most, because it shows if the site is performing as expected or not. The conversion can refer to the number of sales made, in the case of an e-commerce, or to other indicators, such as the number of people who registered to receive a newsletter, or the number of people who clicked on an advertisement.

The math is simple: the number of sales (or another indicator) has been divided by the number of visitors who entered the site and the conversion rate is obtained. Of course, it may be more complicated than that, but that's the general concept. If the site received 1,000 visits and 10 products were sold, the conversion rate was 10/1,000 = 1%.

Metrics in this ...

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