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Fixing Bad UX Designs by Lisandra Maioli

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Step 5—Check the entire set of person to eliminate redundancies

From now on people are beginning to become more evident. Check all mappings, patterns identified with their characteristics and goals to see if anything is missing. To make sure you are not creating redundant people, see if they differ from one another in at least one meaningful behavior. If two or more personas are very similar and the only thing that differs them are demographic issues, try to eliminate one of the two or see if you can adjust the characteristics to be more distinct.

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