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Fixing Bad UX Designs by Lisandra Maioli

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Guerrilla research

If the project is too small, or if you don't have enough budget to spend on different methodologies or even to recruit participants for the research, consider doing guerilla research. According to UX Magazine, guerrilla research is a fast and low-cost way to gain sufficient insights to make informed decisions. The downside of this method is that the users you recruit are unlikely to perfectly represent your user base or even the potential users. So, it might be ideal for when you want quick results for timely issues and do not need a very specific public profile.  

In this case, instead of recruiting the participants and setting a schedule, you go where they are. The first step is to look for a place with a high flow of ...

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