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Fixing Bad UX Designs by Lisandra Maioli

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The relationship between UX research, design, and analytics

The metrics that we extract from the monitoring of a website must serve, fundamentally, to detect the problems encountered by users and the obstacles that hinder the achievement of your objectives. Once a problem is detected, the qualitative and quantitative analysis will help us generate a creative proposal for its solution. This is, in part, user-centered design, but also data-driven design.

Applying data-driven methodologies to web design, we find the constant need to establish and measure KPIs. This forces us to have an ongoing conversation with the marketing team, account managers, and business intelligence. In conversion rate optimization projects, the iteration becomes much ...

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