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Fixing Bad UX Designs by Lisandra Maioli

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Tesco

At a meeting with the UK's National Institute of the Blind (RNIB) in 2000, supermarket giant Tesco was told their site was not accessible to a sizeable portion of the population. With the perception that their practice excluded customers, they committed to improving the accessibility and usability of their site.

In 2001, a new, easy-to-access version was released, making online shopping available to more people. In 2002-3, digital businesses made a profit in excess of £ 12.2 million – more than 30 times compared to the previous year. The project continued in development, and finally in 2005, Tesco integrated the two sites, giving full access to the features and functions of the standard site. Today, the company continues to be one of ...

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