Baldrige Award Winning Quality, 18th Edition

Mark Graham Brown has been consulting

with major corporations and government

organizations on measuring and improving

performance for more than 25 years. His

clients include all branches of the U.S.

military, as well as many federal and state

government organizations. Corporate

clients include: Bose, Medtronic, Bank of

America, Bechtel, Northrop Grumman,

and Raytheon. He has had his own con-

sulting practice since 1990. Prior to

starting his own firm, he was a principal in the Chicago firm of

Svenson & Wallace and was the manager of a group of consultants

for Creative Universal in Detroit. In addition, he teaches public

workshops on performance metrics in the U.S. and Europe for the

Institute for Management Studies and holds a master’s degree in

industrial psychology.

Brown is the author of The Pocket Guide to the Baldrige Award

Criteria; Keeping Score—Using the Right Metrics to Drive World-Class

Performance; Winning Score—How to Design and Implement

Organizational Scorecards; Get It, Set It, Move It, Prove It—60 Ways to

Get Real Results in Your Organization; and Beyond the Balanced

Scorecard: Improving Business Intelligence with Analytics.

K14194

How to Interpret the Baldrige Criteria for Performance Excellence (Eighteenth Edition)

Now in its 18th edition, Baldrige Award Winning Quality is the most widely used and recognized book on Malcolm Baldrige National

Quality Award. e book gives readers a simple and comprehensive resource for understanding the nation's leading business performance

award. is denitive reference for helping companies achieve world-class results is the only book on the Baldrige criteria to detail, in

simple and straightforward language, every category, examination item, and area to address.

e book guides a company through all stages in the process. From understanding the scoring system to preparing for a site visit,

Baldrige Award Winning Quality provides a comprehensive plan for any type of company.

Oering detailed explanations of each of the 17 Examination Items and the 36 “Areas to Address” that compose the seven major categories,

this classic guide reveals what examiners look for in each area and suggests what to include. It also discusses:

• Criteria of leadership and the role of senior management

in the award process.

• Importance of a long-and-short-term strategic plan.

• Where and how to satisfy the requirements for

demonstrating eective “process” and “results.”

• List of state award programs based on the Baldrige criteria.

• Core values and themes that underlie the award.

• How to avoid common mistakes when completing the application.

• “Rules” to use when preparing graphics and charts.

• How to weigh the importance of the 36 Areas to Address.

• e signicance of the Baldrige scoring scale and its role.

in achieving performance excellence.

e book includes a chapter on Preparing for a Site Visit, providing a clear and concise explanation on how to prepare for a site visit from

the board of examiners. It details each facet of the site visit, its purpose, what a Baldrige examiner looks for, and the questions typically

asked during the visit.

“Our members and applicants rely heavily on Mark Graham

Brown’s book to help them implement the most current

Baldrige Award criteria. is book is a ‘must’ for anyone who is

serious about achieving performance excellence.”

—THOMAS HINTON,

PRESIDENT, CALIFORNIA QUALITY AWARDS

“Baldrige Award Winning Quality by Mark Graham Brown

provides insight into what the Baldrige Examiners are looking

for and consider ‘the best in class.’ Addionally , the examples of

what other companies are doing are invluable by providing

ideas to consider within your own company—almost a

mini-benchmark opportunity. Ideas for how to best present

your information are helpful and can be used in day-to-day

organization and tracking of processes and services.”

—JOYCE MANIGOLD,

VICE PRESIDENT, HUMAN RESOURCES

SHE HOMES ARIZONA

“Using the Malcolm Baldrige criteria to improve your business

makes bottom-line sense. Using Mark Graham Brown’s book

to improve you business can compound your results. Mark

brings real-world best practices to your desk, making it easier

for your company to identify improvement opportunities.”

—MARK A. NAIG

OPERATIONAL DEVELOPMENT SPECIALIST

ERICSSON INC

How to

Interpret the

Baldrige Criteria

for Performance

Excellence

Eighteenth Edition

Covers the

2013-2014 Award

Criteria

Mark Graham Brown

Brown

Eighteenth Edition

Eighteenth Edition

Covers the

2013-2014 Award

Criteria

How to

Interpret the

Baldrige Criteria

for Performance

Excellence

Eighteenth Edition

Covers the

2013-2014 Award

Criteria

Mark Graham Brown

CRC Press is an imprint of the

Taylor & Francis Group, an informa business

Boca Raton London New York

A P R O D UCTIV I T Y PRE SS BOOK