
16
BALDRIGE AWARD WINNING QUALITY
were to be read by shareholders or the general public. A tenth- to twelfth-grade reading level
is appropriate. This is the same level as a magazine such as U.S. News and World Report.
Similarly, you may want to avoid using trendy management words and phrases such as
• Reengineering • Value engineering
• Intrapreneuring • Best-case scenario
• Cross-functional management • Competitive advantage
• Participative team process • Right-sizing
• Delayering • Empowerment
• Outsourcing • Performance-based management
• Six Sigma • Balanced scorecard
• Innovation • Strategic Opportunities ...