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INTERPRETING THE CRITERIA FOR CUSTOMER AND MARKET FOCUS (3)
Social media data can be viewed as a friend or enemy. Having customers comment on
your business and having their comments read by hundreds of others is scary. One bad
restaurant review on Yelp can drive away a lot of prospective customers. A bad rating on
Angie’s list can hurt your plumbing business. Being able to track daily feedback on how
customers really feel about your products and services is something organizations have
been trying to gure out for decades. All sorts of things have been done to try to get
customers to provide more feedback. Sadly most of these ideas have fa ...