
125
INTERPRETING THE CRITERIA FOR LEADERSHIP (1)
• Evidence from news media and outside sources that the company is, in fact, a good
corporate citizen.
• Comparison of the corporate citizenship and public responsibility activities of the applicant
company to other companies that are similar in size.
• Evidence that the company has increased its efforts to be a good corporate citizen over the
last few years.
• Awards and recognition received for efforts in this area.