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INTERPRETING THE CRITERIA FOR RESULTS (7)
protability. This company had grown rapidly, had a major share of the market, but margins
had eroded, and its overall vision was to become protable again. In this example, nancial
results such as cost reduction and margin of growth would be reported here.
Whatever data you choose to present in this section, explain why these particular
measures are reported here, and not in other sections, and explain the link back to the
vision, goals, and strategy of the organization. Go back to sections 7.1–7.3 and put notes
about missing graphs there, explaining that they are in this section. This will preve ...