
84
BALDRIGE AWARD WINNING QUALITY
P.1a(2) What is your organizational culture? What are your stated
PURPOSE
,
VISION
,
MISSION
, and
VALUES
?
P1a(2) asks you to dene your mission, vision, values, and core competencies. For many
organizations this Is just a matter of copying this from your brochure, web site or annual
report. The two areas that may require some thought are your core competencies and
values. Core competencies are the 4-6 skills or abilities that are most linked to the
organization’s success. For example, a core competency for Wal-Mart Is logistics and
operational excellence. A core competency for Apple Is probably innovative new produ ...