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BALDRIGE AWARD WINNING QUALITY
• Number of different indices of customer satisfaction on which comparisons are made to
thecompetition.
• Status/level of competitors (e.g., world-class leader in eld) to which comparisons are made.
• Percentage of customer satisfaction indices on which applicant is superior to the
competition.
• Applicant’s superiority to competition in measures of customer satisfaction.
• Objectivity of data on how the applicant compares to competition.
• Extent to which competitors in all major markets and with all major products/services are
used for comparison.
(2) Customer Engagement What are your current levels a