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INTERPRETING THE CRITERIA FOR CUSTOMER AND MARKET FOCUS (3)
• Data gathered from new customers to determine why they selected the product/services offered
by your company.
• Use of performance data on products/services to identify customer requirements.
• Evidence that data from new or lost customers are used to design, enhance, or change
products and/or services.
• Extent to which requirements have been identied for all dealers or distributors if
appropriate.
• Explanation of a time horizon for determination of how future customer requirements match
applicant’s business, products/services, and technology.
• Time frame for determination ...