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BALDRIGE AWARD WINNING QUALITY
What They’re Looking for Here
This is one area in which many otherwise well-run companies have difculty. Probably
the best way of ensuring easy access for customers to comment on an organization’s
products or services is to have a company representative visit each customer frequently.
In some organizations this may not be feasible, so other methods must be used. The key
here is to make it easy for the customer. Most organizations place the burden upon the
customer to exert the effort and take the initiative to comment on service or product
quality. If,however, you take the initiative to determine customer commen ...