
200
BALDRIGE AWARD WINNING QUALITY
measured once a year with a single survey. Itis this imbalance of data that often causes
applicants to receive low scores in this section.
Along with a reasonable number of performance measures, the concept of balancing
the time perspective of your data is also important. Performance measures in many
organizations focus almost exclusively on measuring the past. A good balanced scorecard
includes measures from three perspectives: past, present, and future. Another aspect
of balance that is important is that measures focus on the needs of more than just
your shareholders or owners. Measures should focus on ho