Graphic Design and Architecture, A 20th Century History

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At the onset of the worldwide information age and digital revolu-

tion, a new era in graphic design in the built environment began to

take form in the late 1960s and 1970s with the exploration of new

theories, tenets, and practices. In the latter part of the twentieth

century, modernism and the International Style began to wane in

favor of a new point of view—the postmodernist movement.

Postmodernism brought focus and value to freedom of expres-

sion and individualism. It represented the rejection of order and

clarity and what is “modern” for a more individualized approach to

style, aesthetics, and design. Its stylistic conventions ranged from

an amalgamation of diverse motifs and iconography, the use of

unconventional historicist references, ...