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At the onset of the worldwide information age and digital revolu-
tion, a new era in graphic design in the built environment began to
take form in the late 1960s and 1970s with the exploration of new
theories, tenets, and practices. In the latter part of the twentieth
century, modernism and the International Style began to wane in
favor of a new point of view—the postmodernist movement.
Postmodernism brought focus and value to freedom of expres-
sion and individualism. It represented the rejection of order and
clarity and what is “modern” for a more individualized approach to
style, aesthetics, and design. Its stylistic conventions ranged from
an amalgamation of diverse motifs and iconography, the use of
unconventional historicist references, ...