November 2012
Intermediate to advanced
1 pages
10h 27m
English
Content preview from Graphic Design and Architecture, A 20th Century History
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THE MODERN AGE 1900–1950II
STYLE AND THE MASS MARKET 1924–19473
STREAMLINE STYLING IN AMERICA
PAN-PACIFIC AUDITORIUM FACADE
Los Angeles, California, USA
Wurdeman & Becket (est. 1933), Architects
Los Angeles, California, USA
1935
Streamline styling, also referred to as Style
Moderne, or simply Moderne, was extremely
popular in the United States from the 1920s
through the 1940s and was expressed in styles
traditionally classified as art deco, WPA Mod-
erne, and Streamline Moderne.
This styling concept was a direct reaction
to art deco, as well as a reflection of austere
economic times. Unnecessary ornament was
gone, sharp angles were replaced with pure, ...
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