
THE POSTWAR WORLD 1950–2000III
POSTMODERNISM AND BEYOND 1966–19957
MORGAN STANLEY IN TIMES SQUARE
MORGAN STANLEY
WORLD HEADQUARTERS BUILDING FACADE
New York, New York, USA
Poulin + Morris Inc. (est. 1989), Designers
Gwathmey Siegel & Associates (est. 1977), Architects
New York, New York, USA
1995
With the purchase of the 42-story, 1.3 million-
square-foot (121,000 sq m) office tower at 1585
Broadway by Morgan Stanley in 1995, the com-
pany inherited strict requirements under Times
Square Redevelopment Area zoning regulations,
that the building facade carry large-scale,
illuminated, kinetic signs. The result—a giant
information display—was one of the first ...