
242 243
GREENPIX ZERO ENERGY MEDIA WALL
GREENPIX ZERO ENERGY MEDIA WALL
Beijing, China
Arup (est. 1946); Simone Giostra & Partners
(est. 2006), Architects
Boston, Massachusetts,USA; Brooklyn, New York, USA
2008
GreenPix was a groundbreaking project that ap-
plied sustainable and digital media technology
to the curtain wall of the Xicui Entertainment
Center in Beijing, near the site of the 2008 Sum-
mer Olympic Games.
It featured the world’s largest LED light
wall display and the first photovoltaic sys-
tem that harvested solar energy during the
day integrated into a glass curtain wall. The
197-foot (60 m) by 108-foot (33 m) laminated
glass facade is ...