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Graphic Design and Architecture, A 20th Century History
book

Graphic Design and Architecture, A 20th Century History

by Richard Poulin
November 2012
Intermediate to advanced content levelIntermediate to advanced
1 pages
10h 27m
English
Rockport Publishers
Content preview from Graphic Design and Architecture, A 20th Century History
144 145
CHERMAYEFF & GEISMAR AND
CHASE MANHATTAN BANK
CHASE MANHATTAN BANK
CORPORATE IDENTITY PROGRAM
New York, New York, USA
Chermayeff & Geismar Associates (est. 1957), Designers
New York, New York, USA
1960
In the fall of 1960, the Chase Manhattan Bank
began using their new corporate symbol—a
simple octagon that is still in use today as the
primary visual focal point of the JPMorgan
Chase worldwide brand. Created by the design
firm Chermayeff & Geismar Associates (est.
1957), it is one of the first corporate symbols
to rely solely on an abstract modernist form
and subsequently became a major influence
on the widespread adoption of nonrepresen-
tational ...
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Publisher Resources

ISBN: 9781592537792