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HOLD EVERYTHING
PROTOTYPE STORE
HOLD EVERYTHING PROTOTYPE STORE
San Francisco, California, USA
Gensler (est. 1965), Designers
San Francisco, California, USA
1988
The design program for Williams-Sonoma’s
Hold Everything prototype stores, a United
States–based specialty retail chain that sold
home organization and storage solutions, was
based on a dynamic visual branding presenta-
tion of a line of products designed to organize
one’s life. The product line included shelving,
containers, timesaving gadgets, and storage
systems for kitchen, bedroom, bath, laundry,
and closet.
The prototype store , designed by the San
Francisco office of Gensler ...