
THE POSTWAR WORLD 1950–2000III
POPULUXE: THE AMERICAN INFLUENCE 1946–19615
ALVIN LUSTIG AND
NORTHLAND SHOPPING CENTER
NORTHLAND SHOPPING CENTER
SIGN PROGRAM
Southfield, Michigan, USA
Alvin Lustig (1915–1955), Designer
Denver, Colorado, USA
1952
Following the end of World War II, coupled with
the American public’s increased reliance on the
automobile, suburban shopping centers and
malls—a modern adaption of the historical mar-
ketplace—started to take shape throughout the
country far from the traditional retail environs
of urban downtown.
Northland Shopping Center, designed by
architect Victor Gruen (1903–1980), was the
first mall to open in the United ...