November 2012
Intermediate to advanced
1 pages
10h 27m
English
Content preview from Graphic Design and Architecture, A 20th Century History
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HORN & HARDART AUTOMAT
HORN & HARDART AUTOMAT
New York, New York, USA
designer unknown
1912
Inspired by the successful Quisiana Automat
in Berlin, Germany, Joseph Horn (1861–1941)
and Frank Hardart (1850–1918) opened their
first Horn & Hardart Automat restaurant in
1902 in Philadelphia, with the first New York
City–based Automats opening in Times Square
and Union Square in 1912. As one of the first
fast-food restaurant chains in the United States,
Horn & Hardart Automats quickly became
popular in northern industrial cities during the
Great Depression due to their offering of simple
food, quick turnaround, and low prices. These
self-service, coin-operated ...
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