Hands-On Machine Learning for Algorithmic Trading

Geolocation data

Geolocation data is another rapidly-growing category of alternative data generated by sensors. A familiar source is smartphones with which individuals voluntarily share their geographic location through an application or from wireless signals such as GPS, CDMA, or WiFi measure foot traffic around places of interest, such as stores, restaurants, or event venues.

Furthermore, an increasing number of airports, shopping malls, and retail stores have installed sensors that track the number and movements of customers. While the original motivation to deploy these sensors often was to measure the impact of marketing activity, the resulting data can also be used to estimate foot traffic or sales. Sensors to capture geolocation include ...